Last week we were invited by Voka, the Chamber of Commerce for Antwerp-Waasland, to share the many possibilities of AI and data with a group of entrepreneurs.

What struck us most: compared to our previous Voka presentation only six months earlier, interest and enthusiasm for AI have exploded. The arrival of ChatGPT has done more for AI awareness in boardrooms than years of technical progress before it.

For us at Rollo, one thing is clear. Flemish SMEs and large companies alike will inevitably create enormous value in the coming years by committing to innovation through data insights and AI. And not in one corner of the organisation, but across its full width, from HR to production.

The companies that will benefit most are not necessarily the most technical ones. They are the ones that start: that pick a concrete process, look honestly at their data, and run a first project that proves the value internally. Momentum does the rest.

The enthusiasm in the room confirmed it. The question in Flanders is no longer whether AI matters for business. It is who moves first, and how fast.